Noisemaker: Gallerist Tahlia Whitfield

Black and white business portrait of gallery director Tahlia Whitfield, Whitfield Collection

Tahlia Whitfield is an impressive young woman. An entrepreneur, artist, cancer survivor, and mother to a three year old boy, she is about to launch an online art gallery. The gallery will sell exclusive works by emerging and distinguished Australian artists.

As a teenager Tahlia was diagnosed with Hodgkins Lymphoma, which left her with debilitating fatigue. She tells me she took up painting as a form of therapy. The practice brought her strength and joy. It also led to study at the National Art School to follow her passion. Whilst there she realised she had a particular interest in curation, art appraisal and the academic side of art. She changed tracks to focus on studying art history and curatorship.

Armed with knowledge from her studies, and experience with independent galleries, Tahlia set out to create something where she could work for herself, in her own space, and indulge her passion for art. The online gallery, Whitfield Collection, was born.

For Tahlia’s shoot we tried a range of poses and angels, creating a library of images to use online for media release and editorial.

There are many advantages to an online gallery. Artists get the opportunity to showcase and promote their work all-over the world, whilst the gallery handles the transaction and fulfilment side of things. Meanwhile, collectors and art lovers get easy access to quality artworks from the comfort of their screens.

For the launch in May/June 2022 Whitfield Collection will be presenting exclusive new works by a number of artists.

Simple changes in posture and expression can dramatically change the feel of portrait photography. In our standard headshot package we like to create a range of ‘looks’ to suit different uses.

I admire Tahlia’s drive and ambition, despite (or perhaps inspired by) health setbacks in her formative years. I ask what her friends and family make of the start-up?

“Friends and family who know me well understand that I have always been very particular about my creative and business endeavours, that I have a strong ambition, and have always preferred to work under my own terms, I am lucky to have such a supportive people around me.”

She goes on to point out that the aftermath of lockdowns and restrictions has only made the people around her more open to the idea of starting an online business, and I’d have to agree. Add that to the emerging NFT market, which I’m still trying to get my head around, and it’s clear online art has a bright future.

What I admire most is that Tahlia has taken the steps to make Whitfield Collection a reality, including building a very professional looking website, and of course coming to see me for some proper photos ; )

Tahlia is today’s #noisemaker and I wish her, David and Whitfield Collection every success.

Website: whitfieldcollection.com.au

Tahlia booked our Standard Headshot Package, opting to do her own hair and make-up.

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